Story Response #3 Assignment Example | Topics and Well Written Essays - 250 words

Story Response #3 - Assignment Example He fell in love with her reasons beyond her schoolwork and the fact that he thought she knew much despite her tender age of thirteen. At first, the story seemed confusing. Why was it that Hannah chose on this boy and not any other in the class? It is not clear that they are close friends in as much as he was willing to bend down rules so as to please Hannah who had caught his attention. It would be best preferred if the central character explain to him what the makeup kit entailed and to whom he was to take to. It was shocking when he later came to realize the Mick guy in the B-building was Hannah’s boyfriend. He realized he is an innocent culprit whom the teachers would not suspect quickly. Next time, if the boy would fall in love with a woman, I find it useful to lay down the intentions first and let the lady decide. These could best come out if only he told Hannah the real feelings, she would not have taken him for a friend been used to do dirty business in the name of a boyfriend who got arrested

The Indian Ocean Essay Example for Free

The Indian Ocean Essay In 2004, the world most witnessed one of the most devastating natural disasters that had occurred in the last 100 years. On December 26th of that year, an earthquake in the Indian Ocean spawned an enormous tsunami that claimed the lives of thousands in the surrounding lands. In the months following the tsunami, many wondered what steps could be taken to minimize human loss in the event of such an unavoidable natural event. As a result, scientists began to seek an improved early alert system to detect tsunamis. Almost two years after the Indian Ocean earthquake, NASA’s Earth Observatory announced the development of a new seafloor pressure recording system that is designed to detect tsunamis shortly after their development. The new system is expected to extend alert times in addition to avoiding false alarms. The project is being supervised by the German National Research Centre for Geosciences, located in Potsdam, Germany. Scientists from the Alfred Wegener Institute for Polar and Marine Research are directing the project. Additionally, Optimare and develogic are companies that are working on the acoustic-based portion of the system known as PACT. See more topics Road safety. The Zentrum fur Marine Umweltswissenschaft and the University of Rhode Island are also working on PACT. Though generally thought to be a single giant ocean wave, tsunamis are actually made of multiple waves. In many instances, the affected shoreline can be repeatedly hit by several large waves. Tsunamis are caused by a sudden motion in the ocean floor which can be the result of an earthquake, volcanic eruption, an underwater landslide, or the impact of a large meteorite. Most tsunamis are caused by earthquakes that originate in subduction zones, or areas where an oceanic plate is being forced into the earth’s mantle. Where there is a great amount of friction between two plates, the overriding plate can become distorted and as a result a large amount of energy is stored, often over decades of centuries. After the stored seismic energy exceeds the frictional forces between the two plates, the distorted plate suddenly returns to its original position and an earthquake results. The overlying water is displaced, generating large waves that spread outward from the epicenter. The newly developed system measures vibration and horizontal seafloor movements in order to locate seaquakes, which could possibly generate tsunamis. The measurements that are taken from the seafloor are obtained and analyzed with a matter of just a few minutes. Data is collected and analyzed every 15 seconds. Water levels are also measured off the coast using bottom pressure sensors to detect any rises in sea level before the large waves reach the shallower waters along the coast. So far the system has proven to be compact, reliable, and energy efficient. At this point, an acoustic modem sends information to a second modem, which sends a satellite message, or telegram, to the warning center, delivering notification of a tsunami. After two years of development, none of the telegrams were lost, which believed to be an early indication of the system’s crucial reliability. The new system will be implemented into the pre-existing global system which is used to detect tsunami events. Further testing will be conducted in the Mediterranean. The developers will also examine the reliability of the system’s ability to transmit under different weather conditions. The development of this improved system shows great progress in the effort to provide effective warnings for tsunamis, thereby reducing the number of casualties. The potential for the success of this system has been indicated in a series of successful tests and the fact that no telegrams have been lost to date. Much still remains to be seen, however, in determining the limits of the system and discovering factors like weather conditions may contribute to reduced efficiency of the system. The article does not mention the important aspect of how those who are in the path of a tsunami will be notified that they may evacuate in time to avoid the disaster. This is of particular importance in the case of remote villages and areas where technological infrastructure may not be developed to the level of more industrialized regions. No matter how quickly the data is collected and transmitted to the warning center, it is imperative that the information regarding the approaching tsunami be delivered to those who may be affected in a timely manner. Delivering information to remote regions may be a challenge that the developers will need to address as they attempt to meet the need for early warning in the areas that lie along the Indian Ocean. Though there are still potential concerns that need to be evaluated, it is promising that an advanced system has been put in place over a relatively short period of time. Furthermore, there is now an alert system in a region where previously no such mechanism existed. This may provide greater protection and preparedness to a region that has already seen the devastation that a tsunami can do. If the system continues to be successful and is implemented into the global system, it will eventually save many lives and it may also allow scientists to learn more about the seismic activity that occurs under the ocean floor. In conclusion, NASA’s article provides an informative report on an important milestone in the development of a system that will not only help people across the earth prepare for natural disasters, but that also may lead to groundbreaking discoveries that could allow scientists to additional important discovers that can help us to better understand our planet Works Cited Earth Observatory. Tsunami-recording in the Deep Sea. 25 November 2007. NASA. 17 November 2007. http://earthobservatory. nasa. gov/ Newsroom/ MediaAlerts/ 2007/2007111925951. html.

Analysis of the Korean Film Industry

Analysis of the Korean Film Industry CHAPTER 1: INTRODUCTION This dissertation consists of six chapters. The first chapter gives a detailed background of the Korean Film Industry, its origin and development and how it has led to the so-called ‘Korean wave or ‘Korean fever†. It also explains this term in order to give a better understanding of the title. The next chapter consists of literature review, which will form the basis of the findings and the conclusion. The third chapter is a case study, I which the top films of Korea will be discussed and compared with some top Chinese films. The fourth chapter will go on to explain the methodology that will be used in this dissertation to facilitate the findings and arrive at the conclusion. It will explain the methods used in the research and the research questions around which the dissertation revolves. The third and fourth chapters will form the crux of this dissertation. The next chapter provides the findings and analysis of the study based on mostly on the literature review and the research method used. This chapter will deal with the analysis and evaluation of the Korean film industry with respect to the Chinese market and provide the answers to the research questions posed in the previous chapter. The last chapter, that is chapter six, will provide a conclusion, that is, a result of the findings and will be followed by recommendations to ensure that the Korean film industry continues to grow. 1.1 Background A countrys film industry represents the culture, and lifestyles of the people living in that country. The Korean fever or Korea wave is normally regarded as the substantially enhanced popularity of South Korean culture all over the world. Besides, it is regarded as Hallyu (Hangul: Hanja: RR: Hallyu), from the Korean pronunciation. In this connection, this term was coined in China in the middle of 1999 by journalists in Beijing, China, surprised by the rapid increase in the popularity of contemporary South Korean culture as well as entertainment business in mainland China. The Korean film industry represents the film industries of North Korea and South Korea. While both these countries have relatively strong film industries, only the South Korean Industry has been able to achieve international acclaim and recognition. The North Korean film industry still revolves around topics like communism and revolutionary ideas. As is the case with all other industries and aspect of life in Korea, its film industry has also had to endure the heavy influence of political incidents. Be it the Joseon Dynasty or the Korean War, the governmental influence is evident in the Korean cinema. Since the beginning, the Korean film industry revolved around such scenarios as politics, wars, and even the activities of the government. A number of variables, such as the impact of the strategies undertaken by the most successful Hollywood film producers, the availability of a large budget, and the quality of the films produced in Korea, itself had a profound influence on the film industry of Korea. 1.2 Development of the Korean Film Industry The first movie theatre of Korea was established in 1903. Before the existence of this movie theatre, the European and American films kept the Korean film screens occupied. Not only this, but in the period 1926-1930, it was the Japanese who owned, and operated the Korean cinemas. It was during this time that a series of films were launched, that provided the beginning of quality films in China. Despite the fact that the film industry of Korea was at its peak in the 1950s, yet in the 1970s and 1980s with the countrys rapid economic growth, the Korean government was under pressure to liberalize is import policies and financial markets for all industries. The film industry had depended upon the quota system to gain screen time for its product and to make sure a certain amount of revenue. The production of the Hollywood blockbuster films, itself, was a continuous threat to the film industry of Korea, not only in terms of its decreasing market share, but also down to the question of its survival. The market share was witnessing a downward trend because the Korean films were produced with a low budget and low quality in the face of the blockbuster films produced by Hollywood. As a result, the market share had dropped to as low as 15% in the late 1980s. However, soon after that, the transformation of Korean film industry had started, and Korean cinema earned recognition as a commercial cinema outside the country after the success of the blockbusters, such as the film â€Å"Shiri†. The movie was produced in 1999, and captured an audience of approximately 5 million people, making it to the top of the South Korean films. The film was so successful that it broke the records for the all time favourite, â€Å"Titanic†, and welcomed the entry of the many film prod ucers who were keen to produce internationally repudiated films for Korea. In the process, the market share of the Korean films rose to 39.7%. A number of Korean films followed the league of â€Å"Shiri†, and the fact that the government had introduced a new legislation, allowing a two day weekend for the Koreans, gave rise to the success of the Korean cinemas. In the process, the film industry of Korea was reported to grow by approximately 18% each year, and according to a variety of sources, in a period of nine years only, the market share of the Korean films had grown from 15% to 45.2%. This was taken as a good omen by many of the most successful moviemakers of Hollywood who immediately stepped in the film industry of Korea, in order to obtain licenses so as to reproduce those Korean films that had been the most successful on the box office. In these connections, the relations between national cinema and history is refraction, fluid rather than reflection, and what is intriguing about contemporary Korean cinema is how the shared political history of the 1980s has become a commercial lure for the audience. Recently, the popularity of the Korean films, Korean music, and even Korean dramas has been increasing in Asia, with the Chinese being the major viewers of such Korean television programs. With such immense success and popularity of the Korean TV programs in countries such as Taiwan, Hong Kong, China, along with other parts of Asia, it is not unusual to find the influence of the Korean culture and traditions, as portrayed on the Korean screens, on the Asians.   Due to this rapid spread of the Korean lifestyle, and culture in most of the Asian countries especially china, the Chinese used the word â€Å"Hallyu† to refer to the influence of Korean culture in other countries primarily through the media. This had been initiated by the broadcasting of â€Å"Daejanggeum†, a Korean drama, which made China the greatest victim of the Korean influence in 2005. Soon after, a number of articles on the new Korean wave began to be featured in journals, magazines, news papers, etc. It was even believed that the major reason for the Korean influence lies in the fact that the Korean government took advantage of the Korean screens to step out of the financial crisis, thus taking major steps to promote their film industry, and export their films. The fact that China and Korea share some similarities, not only in terms of their culture, but also down to civilizations and philosophies, explains such a deep impact of the Korean films on the Chinese. Today, both North Korea and South Korea have extremely flourished film industries. However, when it comes to global acclaim, it is undoubtedly film industry of South Korea which seems to capture the international market. The movies of North Korea focus more on rebellious, radical and insurgent themes. 1.3 Structure The aim of this research is to evaluate and analyze the relative success of the Korean film industry, and the influence of the Korean cultures in many of the Asian countries, especially China. The focus of this thesis is attempting to summarize and analyze whether and how this Korean wave is shaped in China mainland market and how it has impacted to Chinese audiences by critically commenting the latest top five Korean movies compared with the latest top five Chinese movies, reviewing the previous research findings and performing box-office performance analysis in the captured period. This will give information as to how the Korean film industry has impacted the population of China. It also aims to analyze the factors that have led to the Korean fever, and to what extent have the Chinese been influenced as the Korean traditions become prevalent in China, and other parts of Asia. The area of the research will mainly focus on the Korean film industry, as well as the film industry of China, since the top movies produced by both the countries will be compared. The area of the research will also include the other Asian countries, and the Korean cinema influence on their activities. The research objectives involve analyzing the performance of the Korean movies and the impact that they have had on Asian markets, in particular, China. The research methodology The data in this thesis is analyzed using a variety of sources. First of all, the box office performance is analyzed over the recent period, the data obtained from the Korean Film Council. The data captured from this source helped assess the market performance of the Korean films. The data is further broken down into sub-periods in order to evaluate the dynamics of the Korean films market performance. Finally, appropriate statistical techniques are used to assist our analysis. CHAPTER 2: LITERATURE REVIEW 2.1 The Korean Wave The   â€Å"Korean Wave† or   hallyu ( à ­Ã¢â‚¬ ¢Ã…“à «Ã‚ ¥Ã‹Å") refers to the time period of 1990s, when Korean culture was internationally visible, not only in East Asia but even countries like United States saw a rapid surge of Korean values. Television serials, pop music, feature films and other musical forms are all part of the wave phenomenon. As the Korean wave is associated with the spread of Korean culture, it is referred as both national and a trans-national phenomenon. A great number of researched have been conducted to evaluate why and how pop culture of Korea was famous in other countries. These two regarding the success of Korean wave are distinct but not so related to each other. When government use sales figures of other countries to measure the success of Korean wave, overseas consumers are considered the arbiters of Korean culture. This signifies the ironic impact of the success of Korean culture; not only people in Korea but non Korean consumers are also being entertained by the Korean media. Infact, it was a Chinese journalist who coined the term ‘Korean wave or (hanliu à ©Ã… ¸Ã‚ © à ¦Ã‚ µ?) to describe the surprising effect of the rapid increase in popularity of contemporary South Korean culture as well as entertainment business in mainland China. Researchers believe that Korean wave is the interaction of many fields. The variable of pop culture existing in phenomenon of Korean wave has allowed it to be studied in cultural studys field (Chua and Iwabuchi 2008; Howard 2006). It is also studied along the dimensions of marketing and business, as government, promoters and corporate agents were selling the Korean culture as a commodity in the international arena.   (Cho and Kang 2005; Han and Lee 2008; Kim and others 2008; Lee, Scott, and Kim 2008). It was also evaluated as being an important concept in the political arena. The Korean government undertook measures like subsidizing the cost of reediting for the international market. Such policies and regulations by government ensured that the Korean film industry expanded successfully in other countries. (Chua and Iwabuchi 2008, 28). Suddenly, Korean government started using pop star figures to attract tourists.   (Yu-Shan Lin and Hwang 2008). 2.2 Growth of the Korean Culture In 2003, when a Korean drama serial ‘ Winter Sonata was broadcasted by Japaneses stations, it quickly became popular. Suddenly, yhe Korean mass culture gained popularity in Asian countries ( HAN, 2004:124-125) along with the word Hallyu. The word Hallyu was then associated not only with the rapid spread of Korean culture but also with the economc boom in Korea. According to G, a researcher at SAMSUNG Economic Research Institutute,   Korean wave or Hallyu was developed through four stages. In the first stage, Korean culture became popular with the increased production of films, and dramas. Second stage signified the increasing demand of products associated with the famous pop idols. In the third stage, people moved on to buy Korean goods and services like electronic products which were not directly related to pop stars. People perceived a desirable impression of Korea in the fourth stage of Hallyus developmental; cycle. 2.3 Changes in Korean Domestic Market Okon Hwang and Hillary Finchum-Sung are two researchers who were concerned with the effects of Korean Wave on the local market. Essay written by Okon Hwang title ‘No ‘Korean Wave Here: Western Classical Music and the Changing Value System in South Korea attempts to evaluate and analyze the positive impact of changing the flow of information on the successful expansion of a countrys culture. According to statistics, there has been a rapid increase in the Korean TV programs exported since 1988. This growth rate of export was more evident during the spread of Korean wave and with a sudden decrease in the foreign TV program in Korea. Since the launch of broadcasting industry in Koreas, majority of the shows broadcasted were American programs. Factors like lack of technical skills, experience and technological equipments hindered the production and the broadcast of local TV shows. The national broadcasting station of Korea was established in 1961, and since then it was dependent on foreign TV programs to fulfill the entertainment needs of the population. It was America that introduced TV sets, radio, transmitters and colored became possible when international firms gained a consensus to stop the manufacturing of monochrome TV sets. (JOUNG AND JANG, 2000:142) An audience rating survey in 1996 reflected that American programs were most popular among the Korean population. The time allotted to the broadcast of these shows increased till mid 1970s, after which more local TV programs were broadcasted. Although American TV shows like wonder women, six million dollar man, bionic woman were very popular during 1970s, but at the same time local shows increased in quality and the audience rating for them surged rapidly. A fall in the import of American TV programs was not only due to the improvement in production and broadcasting technology, but government regulations contributed significantly to reduce imports.   An order of military government to broadcast limited number of shows resulted in a competitive race between the broadcasting stations where each and every station was striving hard to increase the ratings of domestic shows. The audience rating thereby, compelled broadcasting stations to improve the quality of local shows, develop a bet ter infrastructure and acquire superior equipments. Moreover, Asian games and Olympics held in Seoul contributed a lot in increasing the audience rating of the local programs. While Korean TV shows gained popularity in 1980s, the market share of Korean films did not increase till 1990s. From the 200 movies that were produced during 1970s, only a few of them were able to break the records. Contrasting to the broadcasting industry, film industry produced movies since 1960s and was exposed to the stringent control and regulations by government. The government not only controlled the production and distribution facilities of films, but the censor department limited the freedom expression by controlling the content of movies. The establishment of the ‘law of cinema reduced the number of production firms from 70 to less than 20 and import restriction made it difficult to acquire imports without the permission of government. The year 1984 proved to be a turning point for the Korean film industry. It was during this year that censorship standards and import regulations were revised. Moviemakers were able to release movies simply after filling a permission fo rm and foreign films gained an entry in the Korean market escalating the competition level. 2.4 Changes in Broadcasting Regulations and Policies The following section has categorized the growth of Korean broadcasting industry into five stages and explains the policies of government during those stages. In the pre-takeoff stage, the TV broadcasting was not considered very important. A small number of studios existed and number of TV viewers was also limited. Authoritarian regimes existed in Korea during this pre-takeoff stage and throughout this time local media was used according to government objectives and mission. Only those dramas and movies were broadcasted which were I n line with the aims of the government. The interests of state were valued more than the interests of public (KWAK 2009). The government controlled the entry, the content and the distribution channels as well. The laws such as ‘practice outline, ‘administrative advice and ‘purification of the broadcast ensured that government controlled each and every stage of broadcasting from production to distribution of movies and dramas. In 1945, the Japanese movies, music and dramas were banned in Korea which compelled local broadcasting stations to improve the local dramas. During the transition from pre-take off to take off 1 stage, the broadcasting stations expanded rapidly, and government started imposing rules and regulations. The government control was also backed up by the military control of the government. In the takeoff stage 2, all stations were unified into two networks. In the maturity stage, the democratization of politics greatly affected the cultural industry.   Commercial broadcaster entered the industry and government viewed this industry as a potential one in terms of supporting the economy. There was a shift in paradigm and government undertook several policies in 1990 to support the industry. These included: Ownership for commercial broadcasting Outsourcing production programs was allowed Human resource training of broadcasting professional Participation in trade fairs was encouraged A broadcast video industry promotion plan was introduced All these policies supported the broadcasting industry to move from the maturity to the expansion stage. 2.4.1 Effects of These Policies The control of foreign flow of information and the supporting policies contributed immensely to the growth of the cultural industry. Allowing the outsourcing of production programs meant that there an   increase in the independent production companies which created a competitive environment causing different station to find ways to increase the quality and standard of services if they were to remain in the industry. The infrastructure facilities supported the growth of small firms which handled operation for the independent companies. The ban of Japanese programs proved as an incentive for the local producers. However, some other government policies like increasing the participation in trade fairs was not effective as many negotiations were done outside the fair. The direct financial supported did not have any significant impact on the export of domestic programs as large proportion of it was given to the documentary programs. 2.5 Changes in the Film Industry This section has grouped the development of film industry in four stages. The film industry existed for many years unlike the broadcasting industry. Expanding the domestic market size of film industry proved to be difficult because of the different economic environment of the film industry. The advertisements were the most important source of revenue for the broadcasting industry; thereby it was related to economic development of country. However, the source of revenue for the film industry was sales in box office and for that it was necessary to produce some block buster movies. In the pre- takeoff stage, government introduce ‘law of cinema to support the industry. It believed that it was important to increase the size of production companies and for that it restricted the entry in film industry. It became essential for companies to have a certain amount of production facilities and equipments before they could enter. Moreover the policies related to censorship made it difficult to export film in foreign countries. In the take off stage, theatre entrance fees was increased, which contributed to the expansion of market size. Although the strict policies of censor existed as well as other governments controls, still the market was seen to expand with just the increase in entrance fees. In 1984, when restrictions were removed, the film industry moved to the maturity stage with number of film companies increasing, talented people were attracted and it appealed the electronic companies as well. Foreign distribution companies entered the local market, increasing the standard of competition. In the expansion stage, the quality of Korean movies increased significantly and various Korean movies won international awards. 2.5.1 Effects of these changes The introduction of screen quota system ensured that a certain budget and screening time was allocated to movies.   The educational support by Korean Academy of Film Arts supported the industry by providing talented actors. Indirect financial system such as loans proved to be an incentive for moviemakers. The foreign distribution policies such as supporting filmmakers to participate in international festivals helped in making global networks. 2.6 Positive Effects of the Korean Wave As mentioned above, Korean government contributed a lot towards the development of the Korean wave. The government aided the media industries, broadcasting stations and networks to expand and promote the Korean pop culture internationally. The main aim behind this action was to boost up the Korean economy and develop a positive national image. The government was successful in achieving both of the aims. Korean pop stars attracted attention of viewers all over the world. Korean government took advantage of their increasing popularity and used them to gain attention for other commercial sectors such as the tourism sector of Korea. The success of TV drams like â€Å"Winter Sonata† attracted tourist from around the world who visited Korea especially to see places where this drama was filmed. Businesses like travel agents were also taking advantage of the situation by customizing the themes of group tours according to the themes of different dramas for e.g. a tour was titled â€Å"Best of Korean drama trailer deluxe tour†. Pop idols or drama stars revolutionized the consumer culture of Korea. Food and fashion trends (including make-up, clothing) were changing and consumers all over Korea were suddenly following their favorite drama stars. Theses consumers called themselves the members of ‘Korean tribe. Consumers not only imitated the fashion style of their idols but went ahead to look like their idols with the help of plastic surgery. The posters and pictures of Korean stars were seen everywhere, from backpacks to notebooks and the wall. For example, Inlingua School in Singapore reported a 60% increase in the number of students willing to learn Korean in 2003 as compared to 2001 because of the attention generated by Korean movies and dramas. Almost every organization in the Korean economy benefitted from Korean wave. Pop stars were used to sell different goods and service. Celebrity endorsements were used extensively to promote superior brand image. Pop idols took advantage of their gaining popularity through several means. According to news, Actor Kwon Sang Woo charged $200 for some seats at a fan meeting in Tokyo. Tickets were also auctioned online for as much as $500. Moreover, according to a match making service, the role of pop stars as being romantic lovers led to the perception Korean men were generally like that in real life as well. It was due to this fact that more than 6400 female required match making services to find suitable Korean lover for them. The impact of the Korean wave was not only limited to the Korean economy, but it affected the lives of pop idols themselves. After Korean wave, Korean male celebrities like Bae Yong Joon were one of the highest paid actors in the worldwide film industry.   There are some positive impacts associated with the consideration of Korean wave as a transnational phenomenon. Apart from earning foreign currency for the local economy, it helped in improving the foreign relations of Korea. Korea had a long history of diplomatic frictions with the neighboring countries. Korean soldiers fought against the Liberation Army of Vietnam and it established ties with Beijing in 1992 at the cost of its relations with Taipei. 2.7 Negative Effects of the Korean Wave Korean wave has been criticized due to several reasons. It isbelieved that it was introduction of foreign films in Korean cinemas that threatened the Korean culture. According to a Chinese news magazine, government of South Korea was representing its culture as the essence of Asian culture.   Before the Korean wave, classical music has been a part of cultural accomplishments and was a source of pride for the Korean population. But after the Korean wave, classical music and culture was suddenly replaced by the pop culture. Increasing Demand for the pop culture was no longer considered a problem and government exported it to foreign countries. There was an overall change in the conceptual framework as the Ministry of Sports and tourism promoted venues and advertising campaigns by incorporating classical and pop culture.   Finchum-Sung explained how the dynamics of these new measures resulted in the formation of new form of cultural production. The neighbouring countries of Korea undertook several measures to protect their own entertainment industry. Chinese media limited the amount of time for the broadcast of Korean dramas. The government of Vietnam also threatened to ban Korean shows if the number of Vietnamese shows on Korean television was not increased. Taiwan also considered limiting the foreign shows played on national television. All these examples prove that countries were retaliating against the success of Korean wave. 2.8 The Korean Wave in China and Japan The development of the Korean wave phenomenon was most evident in China and Japan because of several reasons. The culture of Korea, China and Japan are very similar to each other. the Korean wave initially began in China, which is the most attractive and profitable market for the Korean products. Japan also happens to be the biggest consumer market of Asia. According to Jung, Japanese TV dramas were creatively transformed for the production of Korean dramas which contributed immensely to the increasing popularity of Korean dramas among young people all over Asia, including Japan and China (Iwabuchi 2008, 153). In fact the concept of Korean wave has generated a new dimension in the one way flow of globalization and researchers have been forced to revise it (Kim Sujeong 2009; Jeon and Yoon 2005). Korean wave is an appropriate example of mutual circulation of cultural values between the non-western countries. It questions the existing theories relating to the belief that information flows from western to non-western countries. According to the imperialism theory, capitalist societies of west have threatened the growth of non-western cultures and have homogenized them. (Schiller, 1976, 1991; Hamelink, 1983; Mattelart, 1984). Even during 1970s the unilateral structure of information flow was based on dependency theory suggesting that information was sent by First World countries and received by Third World countries. In 1980s, some new approaches developed with the growth of media in Korea. These new approaches extended the application of imperialism domination to the field of communication technology. However, this was also criticized by researchers, (Tomlinson, 1989 ; Friedman, Pieterse Hall) according to whom the information was not exchanged unilaterally.   The imperialism theory was then replaced by globalization, which promoted a greater understanding of diverse cultures. (Friedman, 267. Pieterse also argues that the impact of non-western culture on west should not be ignored (Pieterse, 307~9). The growth of global television in 1990s contributed significantly to flow of information from Asian economies to western economies. (Barker, 1999). As the media in Asian markets grew, western TV programs were imported to these nations while at the same time TV programs of these nations were exported to western countries. Therefore Chan (2000) addressed that China could be a centre of this unique mass cultural expansion in Asian regions. 2.9 Factors Supporting the Korean Wave in China There are many contextual and textual factors that are thought by researchers to have facilitated the rapid expansion of the Korean wave in China. Contextual factors are all those which consist of the wider aspect of Sino-Korean relationship as well as the various changes in China which helped in the diffusion of Korean culture in China. These factors include the relationship between China and Korea, the cultural exchange in Asia, the reforms in the Chinese culture â€Å"industry† and the Chinese audience. On the other hand, the textual aspect has more to do with the strength of the Korean drama and includes factors like the similarity between the cultures of the two countries (resulting in an emotional involvement) and the fact that the Chinese audience see the Korean cinema as a mixture of traditional values with modern style, which adds to its appeal. 2.9.1 Contextual Factors Contextual factors consist of wide aspect of Sino-Korean relationship as well as varied changes in China, which supported the diffusion of Korean culture in china. Sino-Korean relations and cultural exchange within Asia There have been historical and geographical connections between China and Korea. The relations between both the countries have been strained since the communist regime. However in 1992, diplomatic relations improved leading to superior economic and cultural ties. Due to its open policy, china has always permitted the expansion of foreign culture in its region. Many cultures like Japanese, and Taiwan were imported to China. By 1990s, Korean culture also started spreading rapidly in China. China has been a hub of Confucianism for many years. Socialist culture was not a source of satisfaction for Chinese people. Western culture was also not popular among Chinese people. They did not accept Japanese culture as well, and the roots of these sentiments were embedded in historical Japanese invasion of china. It is believed that Chinese people were looking for their identities when Korean culture was introduced in China. Chinese people had anti-Japan and anti-war sentiments but no anti- Korea sentiments existed. In fact Korean culture was perceived as a favourable culture, with a lot of talented people. Chinese cultural industry The cultural market of China has always been highlighted due to its open policies. These

Delias Marriage in Hurstons Sweat Essays -- Zora Neale Hurston

In Zora Neale Hurston’s short story, Sweat, Delia finds herself stuck in an unbearable marriage. Her husband, Sykes, mistreats her, leaves all work to her, and is unfaithful. After being married to Sykes for 15 years, Delia has lost all hope in the marriage. The countless beatings and painful acts of Sykes have brought her over the edge. She is forced to go against her strict religious beliefs because of the life in which she has been leading since her matrimony to her husband. One passage that sums up many factions of Delia and Sykes’s relationship is as follows: â€Å"She lay awake, gazing upon the debris that cluttered their matrimonial trail. Not an image left standing along the way. Anything like flowers had long ago been drowned in the salty stream that had been pressed from her heart. Her tears, her sweat, her blood. She had brought love to the union and he had brought a longing after the flesh. Two months after the wedding, he had given her the first brutal beating. She had the memory of his numerous trips to Orlando with all of his wages when he had returned to her penniless, even before the first year had passed. She was young and soft then, but now she thought of her knotty, muscles limbs, her harsh knuckly hands, and drew herself up into an unhappy little ball in the middle of the big feather bed. Too late now to hope for love, even if it were not Bertha it would be someone else. This case differed from the others only in that she was bolder than the others. Too late for everything except her little home. She had built it for her old days, and planted one by one the trees and flowers there. It was lovely to her, lovely.† (Hurston 680).   Ã‚  Ã‚  Ã‚  Ã‚  This scene occurs when Delia is lying on her bed, thinking of what had just previously happened. Sykes had gotten home, and as usual, a fight erupted between the two former lovers. The difference about this confrontation though, was that Sykes did not strike Delia, as what usually happens. Delia picked up a metal skillet and threatened to defend herself from her husband as he cowed in fear of being hit. This new approach from Delia, involving a new intimidation, shows how her unnecessary sweat and hard work had gotten to be too much. The act of seizing a skillet from the stove to protect herself symbolizes how in essence, Delia is trying to defend her home. The skillet is a fragment of the house, and as she st... ...h will occur that night. The circumstances of any person’s life will eventually decide the outcome. Negative conditions can be bearable enough that there will not be a thorough change in one’s life, but worse situations can have different effects. Sometimes a person is forced to make a change in the way they live their life in order to make it tolerable. In Sweat, by Zora Neale Hurston, Delia’s attitude toward her bad marriage changes because of her lack of endurance for her life. The fire behind her eyes could no longer be restricted by Sykes’ mistreatments and unfaithfulness. Delia’s water had boiled over and what resulted was a flame of another kind. She confronted all that Sykes was with a newly found indifference, and would take a stand against his wrongdoings. The question in which the conclusion of the story asks has to deal with Delia’s devotion to God and her religion. Is it OK to let him die? One may answer the question either way, but essentially, the resp onse will be found in the eye of the beholder. Works Cited Hurston, Zora Neale. "Sweat." The Story and Its Writer An Introduction to Short Fiction. Ed. Ann Charters. Boston: Bedford/St. Martin's, 1999. 678-687.

Parents Should Use Physical Force to Discipline Children Essay

Introduction                     Discipline is a set instructions laid down for correction and training. It can be in form of punishment, physical activity, exercise or training aimed at changing and/or improving the behavior of the person being corrected. Discipline has always been seen as forceful correction, thus bringing negativity in its perception (Foucault, 1977). Generally, for any parent, a child should grow in a manner that pleases the parent and the community. The use of force has always been associated with the phrase â€Å"to discipline†. Physical force when used by a parent in disciplining a child, may leave a mark on the body of the child that will always serve as a reminder to the child whenever the child goes wrong. But it’s the way to child abuse. Schwan (2011) states the mark will serve as reminder thus bring self-control in any child whom is a victim, thus the willpower that will drive the child what is right. With self-control, comes motivation that is the steering to propel a victim. Physically inflicting pain brings training and control. Training is a routine as well as control therefore calling the parent to come out strongly and be ready to bring back the child to the desired direction any time the child goes wrong. Force can be quick and effective because not all children react to other forms that parent use to discipline them, this is true for children with hearing impairment as a disability, under this situation parents are left with no option but to use force to make the child grow in accordance to the ways that pleases not only the parents but the society to which the child belong. References Shaver, P. R., & Mikulincer, M. (2011).  Human aggression and violence: Causes, manifestations, and consequences. Washington, DC: American Psychological Association. Fairchild, J. H. (1892).  Moral science: Or, The philosophy of obligation. New York: Sheldon & Co. Crosser, S. (2005).  What do we know about early childhood education?: Research based practice. Clifton Park, NY: Thomson Delmar Learning. Films on Demand., & Films Media Group. (2010).  Breaking the Cycle of Abuse. Lawrenceville, NJ: Films Media Group. Source document

Slavery Issue essays

Slavery Issue essays In order for the south to remain strong and compete against other states, cotton had to keep flourishing, and for that to happen slavery was a necessity. Slave labor was required at all times, because it was such a useful crop. Also the South's climate was especially suited to the cultivation of cotton. It also didn't require expensive irrigation canals or costly machinery and so could be made profitable no matter on what scale it was being grown. Although one did not need slaves in order to cultivate cotton, large scale growing did require slaves to manage a farm. As a senator from South Carolina once said, "No! You dare not make war upon cotton; no power on earth dares to make war upon it. Cotton is King. James H. Hammond was born in the year 1807 and he served as Gov. of SC and as U.S. Senate. Hammond was an early believer in secession, but during the turmoil he began to doubt the wisdom of secession, thinking the South could attain its desired ends within the Union. In his speech called Cotton is King, Hammond targets the whites who dread the thought of a general emancipation of slaves, as that would encourage the blacks to entertain ideas of social equality with whites. Hammond also targets the white farm owners, and encourages them to keep the strict hold of the slaves, as abolishing slavery could lead to a downfall in the south. In addition, Hammond argues for the rightness of southern slavery, due to the creation of abundance cotton and its success in trades across Europe. He believed that the old south possessed strong bonds of unity that derived from slavery, and that slavery gave southern society a distinctive cast. Also the, white southerners benefited form the three-fifth s clause of the Constitution, and in order for that to keep on happening slavery was required. The southern state societies economy went through a major boom in the 1850s due the production of three-fourths ...

English Suite No 3 in G minor.(J.S Bach) Analysis essays

English Suite No 3 in G minor.(J.S Bach) Analysis essays According to Phillip Spitta the English Suites must be regarded as Bachs most deliberate and developed excursions in the suite form. J. Matheson says that they give the picture of a contented and satisfied mind delighting in order and repose In these Bach combines elements of the French tradition with the south German suite type which Johann Jacob Froberger had originated. He also assimilates some Italian influences. His ability though, to give varied forms to pieces of the same species makes the Suites easily recognizable as his own works. Generally in the Suites, the allemande prepares the way for the courante and they both form a whole. The allemande in Suite No 3 is a fine example of the grace and emotionally versatility that Bach can show on the keyboard. It consists of two sections, equal as to length, of twelve bars each. With a first look we can see that the harmonies are broad and both parts have various figures. The piece begins commonly with a short note, a semiquaver before the first bar and it is followed by an arpeggiation of the tonic chord in the left hand. We have two part texture with semiquavers against semiquavers that share the melodic sequence until bar 3. The harmony is mostly straightforward but interesting if we accept the second chord with the F sharp in the bass as a VII leading to a V7 in the next beat. The second bar continues with an arpeggiation of chord i as the passing bass sequence sets up a V chord in the third beat and resolves back to the tonic in the beginning of bar 3. Up to here the harmony seems fairly simple and we can not really see any specific mood being portrayed. In bar 3 though, a clear sequence begins in the bass and a series of arpeggiated chords lead to a first modulation in bar 6. Alr eady, the F natural in the start of the bar produces a richer feeling for the melody. The sequence, that starts with the tonic, descents gradually to VII, then to v and climbs to V...

Free Essays on El Nino

El Nino El Nino has been a reoccurring phenomenon for centuries. Man has only started to realize how much of the worlds weather is effected by it. The term El Nino refers to an irregular warming of the seas surface. During the last 40 years there have been 10 significant El Nino occurrences. Most affecting the coast of South America. Water temperatures increase along the coast as far as the Galapagos islands. Weak events will raise the water temperature 2 to 4 degrees Celsius and will have minor impact on fishing. However strong events such as the 1982-83 event will disrupt climate conditions around the world as well as local conditions. It has been linked to floods and droughts all over the world. Hurricanes and tropical storms are also altered in their numbers by El Nino. Therefore it would be very helpful for people if El Nino could be predicted and prepared for in some form. During a El Nino cycle there are many biological changes. Due to a depressed thermocline there is less photosynthetic activity resulting in a decrease in the primary life forms that form the beginning of the food chain. The warmer waters that are brought by these changing cycles hold less dissolved oxygen forcing fish to go deeper or venture elsewhere. Due to a lack of data during El Nino occurrences it is not fully known if fish populations are depleted solely due to exposure to El Nino. A decrease in their growth and reproductive success has been observed by many surveys in coastal waters. The link between climatic effects around the world and El Nino is now well established. It has taken many years of studying to understand how the pieces of the puzzle, from ocean currents to winds and heavy rains fit together. During the 1920s a scientist was on assignment in India trying to predict the Asian monsoons. As he sorted through his records he discovered a connection between barometer readings at stations on the eastern and western sides of the ... Free Essays on El Nino Free Essays on El Nino El Nino El Nino has been a reoccurring phenomenon for centuries. Man has only started to realize how much of the worlds weather is effected by it. The term El Nino refers to an irregular warming of the seas surface. During the last 40 years there have been 10 significant El Nino occurrences. Most affecting the coast of South America. Water temperatures increase along the coast as far as the Galapagos islands. Weak events will raise the water temperature 2 to 4 degrees Celsius and will have minor impact on fishing. However strong events such as the 1982-83 event will disrupt climate conditions around the world as well as local conditions. It has been linked to floods and droughts all over the world. Hurricanes and tropical storms are also altered in their numbers by El Nino. Therefore it would be very helpful for people if El Nino could be predicted and prepared for in some form. During a El Nino cycle there are many biological changes. Due to a depressed thermocline there is less photosynthetic activity resulting in a decrease in the primary life forms that form the beginning of the food chain. The warmer waters that are brought by these changing cycles hold less dissolved oxygen forcing fish to go deeper or venture elsewhere. Due to a lack of data during El Nino occurrences it is not fully known if fish populations are depleted solely due to exposure to El Nino. A decrease in their growth and reproductive success has been observed by many surveys in coastal waters. The link between climatic effects around the world and El Nino is now well established. It has taken many years of studying to understand how the pieces of the puzzle, from ocean currents to winds and heavy rains fit together. During the 1920s a scientist was on assignment in India trying to predict the Asian monsoons. As he sorted through his records he discovered a connection between barometer readings at stations on the eastern and western sides of the ...

Links Between Criminality and Psysical Body Type Term Paper

Links Between Criminality and Psysical Body Type - Term Paper Example Links between criminality and physical body type Criminality was explained purely in moral and physical terms a couple of centuries before. However, in during the latter part of nineteenth century, criminologists, sociologists and psychologists started to develop more comprehensive theories with respect to criminality. The connection of physiology or physical body type with criminality was first proposed by Italian anthropologist Cesare Lomboso in 1876. â€Å"Lombroso started a tradition of physiological theories of criminality. These have in common a focus on the person’s physical form as a marker of criminality†(Sammons, n.d., p.1). Lomboso argued that criminals can be identified or distinguished from a mass population if we analyze the body shapes of people. In his opinion, strong jaws and heavy brows are signs of aggressiveness. Even though Cesare Lomboso’s theories were taken as a joke by many people initially, later his theories started to catch the attenti on of the people. According to modern researches, there are certain people with a particular body type who show more aggressive behaviors than others. â€Å"Lomboso suggested that different types of criminal had different features, so murderers had bloodshot eyes and curly hair, whilst sex offenders had thick lips and protruding ears† (Sammons, n.d., p.1). ... Lomboso believed that people with thick lip may show more sexual desire than other people because of their genetic peculiarities. Sheldon (1949) distinguished between three basic types of bodily build: ectomorph (thin), endomorph (fat) and mesomorph (muscular). Sheldon believed that bodily build was linked to personality and temperament so ectomorphs were solitary and restrained, endomorphs relaxed and hedonistic and mesomorphs energetic and adventurous (Sammons, n.d., p.1). Sheldon described the characteristics of different body types as follows: â€Å"Endomorphs- rounder, relaxed comfortable, extroverted; Mesomorphs- muscular, active, assertive, lust for power; Ectomorphs- lean, thin, introverted, overly sensitive, love privacy† (Regoli & Hewitt, 2008, p.93). Endomorphs are people with normal body structure. They don’t have any complaints about their body shape or appearance. Therefore they will behave normally in the society. These people would like to engage in more socializing activities because of their lack of concerns about their appearances. On the other hand, ectomorphs are not much satisfied with their physical appearances. They will always like to stay away from the eyes of the society because of their inferiority feeling in appearances. On the other hand, mesomorphs have strong body and they are proud of their body shape and strength. Over confidence about body shapes and physical strength may force mesomorphs to increase their dominating mentality towards others. They consider themselves as privileged people and all others as second class citizens. People with muscular body will definitely have more confidence in their physical abilities than other people. Genetically, all people like to dominate others. However, intelligence

Sustainable New Orleans Research Paper Example | Topics and Well Written Essays - 1000 words

Sustainable New Orleans - Research Paper Example Owing to the enactment of the legislation, the United States Army Corps of Engineers were charged with the responsibility of building artificial levees and floodwalls around the city so as to protect its residents and property from possible destruction by hurricanes and strong winds. This paper will discuss the sustainability of New Orleans after the Hurricane Katrina. In 2005, Hurricane Katrina caused major damage to the city of New Orleans; the magnitude of damage defying measure. The natural disaster has been credited with the loss of at least 1,836 with property worth about 81 billion US dollars (Colten 45). Most damage caused by the hurricane occurred due to the catastrophic failure of the levee system which was meant to regulate water levels. As a result of this failure, the city got severely flooded, the floodwaters remaining in place for weeks on end. The worst damage was experienced in coastal region, the worst of which occurred in the Mississippi beachfront towns making what has been considered the worst engineering failure in the history of the United States of America. During the disaster, casino barges, and water vessels, rammed into constructions and inland houses, the floods stretching between 10 and 19 kilometers from the beaches. With the city currently recovering from the massive damage and loss caused by Hurricane Katrina, it is only reasonable from the government, residents, private and public organizations to take every measure to ensure that no such damage and loss occur in the future in case of a similar disaster. There are several measures that could be taken in the rebuilding of New Orleans in a sustainable way – â€Å"without compromising the ability of future generations to meet their own needs† as stated by grist (Lange para1). The following sections of this paper will dwell on the eco- friendly rebuilding of the city for better development and better

Managing Finance Research Paper Example | Topics and Well Written Essays - 3500 words

Managing Finance - Research Paper Example Ratio analysis is the significant tool for investigating the financial performance of the company. It helps in analyzing the financial statements and the accounting ratios assist in knowing the company’s financial position. The ratios are also essential for evaluating the efficiency of the company in relation to its management and operations. On the basis of the ratio analysis, companies formulate their future plans. By doing the analysis of different ratios, companies come to know how well they are performing as compared to previous years as well as to its competitors (Khan and Jain, 2007). The profitability ratios signify whether the business assets are being utilized effectively in order to generate reasonable revenue. The liquidity ratios assist in determining whether the organization is capable of fulfilling the financial requirements in short term. The efficiency ratios signify the level to which the assets have been capable of creating sales. Financial leverage ratios s crutinize the financial construction of the company. Investment ratios assist the investors to make their critical decisions. A numerical investigation is carried out by calculating different ratios such as profitability, liquidity, efficiency, investment, financial, and cash flow ratios as well as on the Z-Score to recognize the performance of both the companies for the year 2012 and 2013. The numerical investigation shows that Ooredoo Telecom is considered as the more liquid company while the profitability ratios of Zain Telecom are higher.

Coca Cola Companys Organization Challenges Essay - 1

Coca Cola Companys Organization Challenges - Essay Example The Coca Cola Co. is an American beverage corporation that is multinational. It delves in the manufacturing, retailing and marketing of non-alcoholic beverage drinks all over the world. It has its headquarters in Atlanta, Georgia (Anders, 2013 p 43). The multinational company is renowned for flagging the Coca-Cola product that was invented in 1889 by a pharmacist known as John Stith Pemberton. The formula of Coca-Cola was developed by Asa Griggs Candler in 1889 and has since then been discrete in the company. Coca-Cola Co. operates what is referred to as a franchised distribution system (Anders, 2013 p 43). The company is responsible for the production of the syrup concentrate that is sold and distributed to the numerous bottling companies spread all over the world that holds exclusive territories. Coca-Coca Co. happens to be an identifiable company. Being attractive is one of the superior strengths that it has. It happens to be known worldwide with a powerful brand. It has a clear logo that is also acknowledged with ease (Anders, 2013 p 47). With no doubt, there is no drink company that meets the heights of Coca-Cola’s social status. Some people buy Coke drink not because of its unique taste but because of the need to conform to the global society that uses Coke. In spite of these advantages, Coca-Cola Co. still encounters challenges. These setbacks are essentially a threat to the popularity and the expansion of the company. The challenges threaten the business. Loss of trust has been a recurrent problem that has rocked the Coca-Cola Co. for a very long time. Each day, the company strives to earn respect from the consumers (Anders, 2013 p 73).

Leith Agency Case Study Example | Topics and Well Written Essays - 750 words

Leith Agency - Case Study Example This is clearly evident in the Tennents Lager, a beer brand in Scotland, wherein it had good market share with one out of four pints consumed, but it wasn't popular among younger population. The question why younger lots were not drinking the Tennents Lager was a critical incident and the challenge was to make them believe that it was their brand (Lieth Agency case study). Lieth Agency can identify the critical incidents in the similar manner by analyzing the product and its marketability as in the above mentioned case. It is necessary to assess customer satisfaction as it is the best lead indicator of future loyalty as mentioned by Hill et al (2003:3). It is further stated that customer satisfaction will enable to know whether their expectations have been met, identify priorities for improvement for customer satisfaction and set goals for service improvement and monitor progress against a customer satisfaction index. Customer satisfaction is measure of how your organizations "total product" performs in relation to a set of customer requirements. (Hill et al, 2003:6). Similarly Vavra (1997:3) states that customer satisfaction measurement is formalized, objective tool for assessing how a business treats its clients and employees as well who testify that an organization is quality oriented. In regard to Leith Agency, the company can assess its customer satisfaction through product survey and its improvement index in terms of sales and its market share after the campaign. This will give an insight int o the effect of advertising campaign on the particular product which will in turn help in assessing the customer satisfaction. Merits of Servicescape Framework The concept of a servicescape developed by Booms and Bitner emphasizes the impact of the physical environment in which a service process takes place (Ghanghas,M n.d) wherein it plays an important role, both negative and positive, in customer's impression formation (Lin, 2004:163-178). According to Lin (2004), servicescapes are an important tangible component of the service product that provide clues to customers and create an immediate perpetual image in customers' minds. At Leith Agency, customers can encounter interpersonal servicescape as the company has to provide few ideas and samples of the ad campaign, discuss the changes required and then strike a deal while completing talks in financial matters. The framework plays important roles as package, wherein the customer is allowed to see a sample of their product or what they are going to get, so that client gets what he wants; facilitator, providing equal opportunities for both customers and service employees; socializer, providing cordial and friendly atmosphere to the customers in the office and differentiator, wherein the appearance and ambience of the workplace leaves an overall impression on the customers and provides pleasant atmosphere for its employees to work (Ghanghas, M, n.d).. The merits of servicescapes as mentioned above like package, facilitator, socialzer and differentiator will be helpful to the agency in developing a cordial atmosphere among its employees and making it stand apart from its competitors. Moreover, a difference in the type of working and ambience is itself a creative thinking which may entice the existing and future customers. References 1. CALT Learning (2007)

Ethical Issues in Marketing Essay Example | Topics and Well Written Essays - 1750 words

Ethical Issues in Marketing - Essay Example However, after its approval for distribution in 1993, Neurontin was aggressively marketed for a large number of off-label usage that were not only unapproved by the FDA, but were also suspected of negative effects such as suicide. Thus, given the important role pharmaceutical companies play in ensuring the well-being of a nation, and the dangerous effect off-label marketing can have on patients; this essay will argue that it is unethical, not to mention illegal, to market drugs for unproven uses on the basis of public health, especially if it is linked to harmful effects such as suicidal behavior. Off-label drug usage is a common practice in the medical community. Defined as the use of medicines for "indication, dosage form, population, or other use parameter not mentioned in the approved labeling," it has been accepted, and even warranted, in some occasions, where it presents the best and sometimes even only course of possible treatment (qtd. in Kaufman 2004, 3). According to Steven Salbu, there are three forms of off-label activities - off-label use, of-label prescription, and off-label marketing (qtd. in Kaufman 2004, 5). While off-label use and prescription are readily accepted, off-label marketing for unapproved usage of drugs is another story. ... The interest of pharmaceutical companies to market off-label usage of their products lies in their need as business entities to get these medicines out in the market as soon as possible without the long and expensive wait that FDA approval requires. One company that took advantage of this leeway to the point of fraudulently marketing their products is Pfizer in its efforts of promoting Neurontin. Neurontin: An Effective Marketing Strategy Neurontin is a legally approved drug indicated as an "adjunctive therapy" for the treatment of partial seizures and epilepsy (Pfizer Inc., 2005, 7). Hence, it is not to be used alone, but only as a secondary treatment "added to other antiepileptic drugs" in the event that the primary drugs are not successful (7). However, it was still aggressively marketed for non-approved uses in treating a wide range of ailments including: bipolar mental disorders, various pain disorders, Lou Gehrig's disease, attention deficit disorders, migraine, drug and alcohol withdrawal seizures, restless leg syndrome, and as a primary treatment for epilepsy (DOJ, 2004). In a whistleblower suit filed by Dr. David Franklin, evidence emerged that the off-label uses previously mentioned were marketed in an illegal and fraudulent manner in what has been known as "the most complete and well documented case of off-label promotion to ever come into public view" (Sweet 2003, 18). According to Franklin, the company implemented a "coordinated national effort to implement an off-label marketing plan" because first, conducting further clinical trials to prove its effectiveness for off-label uses are both too time

Coca Cola Companys Organization Challenges Essay - 1

Coca Cola Companys Organization Challenges - Essay Example The Coca Cola Co. is an American beverage corporation that is multinational. It delves in the manufacturing, retailing and marketing of non-alcoholic beverage drinks all over the world. It has its headquarters in Atlanta, Georgia (Anders, 2013 p 43). The multinational company is renowned for flagging the Coca-Cola product that was invented in 1889 by a pharmacist known as John Stith Pemberton. The formula of Coca-Cola was developed by Asa Griggs Candler in 1889 and has since then been discrete in the company. Coca-Cola Co. operates what is referred to as a franchised distribution system (Anders, 2013 p 43). The company is responsible for the production of the syrup concentrate that is sold and distributed to the numerous bottling companies spread all over the world that holds exclusive territories. Coca-Coca Co. happens to be an identifiable company. Being attractive is one of the superior strengths that it has. It happens to be known worldwide with a powerful brand. It has a clear logo that is also acknowledged with ease (Anders, 2013 p 47). With no doubt, there is no drink company that meets the heights of Coca-Cola’s social status. Some people buy Coke drink not because of its unique taste but because of the need to conform to the global society that uses Coke. In spite of these advantages, Coca-Cola Co. still encounters challenges. These setbacks are essentially a threat to the popularity and the expansion of the company. The challenges threaten the business. Loss of trust has been a recurrent problem that has rocked the Coca-Cola Co. for a very long time. Each day, the company strives to earn respect from the consumers (Anders, 2013 p 73).

Ethical Issues in Marketing Essay Example | Topics and Well Written Essays - 1750 words

Ethical Issues in Marketing - Essay Example However, after its approval for distribution in 1993, Neurontin was aggressively marketed for a large number of off-label usage that were not only unapproved by the FDA, but were also suspected of negative effects such as suicide. Thus, given the important role pharmaceutical companies play in ensuring the well-being of a nation, and the dangerous effect off-label marketing can have on patients; this essay will argue that it is unethical, not to mention illegal, to market drugs for unproven uses on the basis of public health, especially if it is linked to harmful effects such as suicidal behavior. Off-label drug usage is a common practice in the medical community. Defined as the use of medicines for "indication, dosage form, population, or other use parameter not mentioned in the approved labeling," it has been accepted, and even warranted, in some occasions, where it presents the best and sometimes even only course of possible treatment (qtd. in Kaufman 2004, 3). According to Steven Salbu, there are three forms of off-label activities - off-label use, of-label prescription, and off-label marketing (qtd. in Kaufman 2004, 5). While off-label use and prescription are readily accepted, off-label marketing for unapproved usage of drugs is another story. ... The interest of pharmaceutical companies to market off-label usage of their products lies in their need as business entities to get these medicines out in the market as soon as possible without the long and expensive wait that FDA approval requires. One company that took advantage of this leeway to the point of fraudulently marketing their products is Pfizer in its efforts of promoting Neurontin. Neurontin: An Effective Marketing Strategy Neurontin is a legally approved drug indicated as an "adjunctive therapy" for the treatment of partial seizures and epilepsy (Pfizer Inc., 2005, 7). Hence, it is not to be used alone, but only as a secondary treatment "added to other antiepileptic drugs" in the event that the primary drugs are not successful (7). However, it was still aggressively marketed for non-approved uses in treating a wide range of ailments including: bipolar mental disorders, various pain disorders, Lou Gehrig's disease, attention deficit disorders, migraine, drug and alcohol withdrawal seizures, restless leg syndrome, and as a primary treatment for epilepsy (DOJ, 2004). In a whistleblower suit filed by Dr. David Franklin, evidence emerged that the off-label uses previously mentioned were marketed in an illegal and fraudulent manner in what has been known as "the most complete and well documented case of off-label promotion to ever come into public view" (Sweet 2003, 18). According to Franklin, the company implemented a "coordinated national effort to implement an off-label marketing plan" because first, conducting further clinical trials to prove its effectiveness for off-label uses are both too time

Examine what is meant by situation ethics Essay Example for Free

Examine what is meant by situation ethics Essay Joseph Fletcher an Anglican theologian was the main person to challenge the view that ethics and morality have to be based around laws and rules. He developed three ways of making moral decisions, these were: 1. The antinomian way 2.The legalistic way 3. The situational way The antinomian way was a way of making decisions without any laws or principles. It is what feels right at that particular time and on no bases whatsoever, only on how it feels to you. This was also where existentialism arose. Existentialism being a principle developed by a 19th century Danish philosopher Soren Kierkegaard. His theory was that the best way to make decisions was for each individual to find their own unique bases for morality; the foundation for his argument was that no objective or rational bases could be grounded in moral decisions. So the antinomian approach is therefore that in every existential moment or unique situation the situation itself provides the ethical solution. The legalistic approach being at the other end of the scale. This is a way of making decisions with regard to laws or rules. The legalist will live their life in accordance with a set of guidelines or rules. For example Jews will abide by the rules of the Torah and make their decisions primarily from this source. Joseph Fletcher suggested a third way of making moral decisions and this was called the situational way, which consists of a compromise between antinomianism and legalism. In the situational approach every decision is made on one universal principle and that is love. In situation ethics his view was to look at each situation individually. His main line of argument was that the only moral principle that could be applied to all situations is that of love, or: To do whatever is the most loving thing. (Fletcher quoted by Jenkins, Ethics and religion p47). Whereas Natural law theorists ask what the law states, Fletcher asks what is the best possible decision to help others and provide love in doing so. Therefore in his view this is not a law in itself, and its not dictating what should be done in any particular situation but rather an approach that informs moral choice. In other words you should always have someones best interest at heart. Another one of Fletchers arguments was that Christians are meant to love and care for each other and God is also portrayed to be all-loving. As this is the case for Christians shouldnt morality also be based around this theory to do the most loving thing? The Christian perspective like many other religions is based around the idea of natural law. The natural law ethic arose in the 4th century BCE by Aristotle. The Christian theologian and philosopher Thomas Aquinas further developed the ideas first put forward by Aristotle. He argued that the natural purpose of the world is found in God. He outlined natural law in the following way by suggesting that all people should follow the law of God. He also believed that Human purpose was to reproduce, to learn, to live harmoniously in society and to worship God. (Jenkins p26, quoted by www.faithnet.freeserve.co.uk/situation_ethics.htm). His ultimate belief was that Natural law describes not only how things are, but also how they ought to be furthermore this happens when things fulfil their natural purpose. Natural law is only concerned with what seems to be the natural course of action for humans to take and this is where the conflict arises with situation ethics. There are many circumstances where what appears to be natural doesnt appear to be loving. This is why theologians such as Joseph Fletcher dont agree with the natural law ethic as it causes much controversy. For example the Catholic Church undertook the natural law approach to guide them in terms of their sexual behaviour. They saw the natural purpose for sexual intercourse to be procreation, so therefore anything that proves to be a barrier to this end result is not allowed i.e. contraception. When developing an approach to Situation ethics Fletcher suggested 4 working principles and 6 fundamental principles to outline his ideas. The 4 working principles are: 1.Pragmatism- being ideas and theories that have to work in practice, to be right of good it has to produce a desirable outcome that satisfies loves demand. The main emphasis is that the practical course of the action should be motivated by love. 2.Relativism- To be relative, on has to be relative to something, as situation ethics maintains it has to relate to love and should always respond to love in each situation. Fletcher says it relativises the absolute; it does not absolutise the relative (Fletcher quoted from Vardy; Puzzle of ethics p126). Meaning each absolute can be made relative to love but relativism cannot be applied to a concrete situation as love acts differently in different situations, it depends on how its applied and this varies with each circumstance. 3.Positivism- this is accepting to act in love by faith rather than by reason, once faith is declared it is supported by logic. In situation ethics positing a belief in God as love or a higher good and then reasoning what is required in any situation to support that belief. 4.Personalism- This is the desire to put people not laws first. It is always what is the best to help a person that makes a decision a good one. As God is meant to be personal therefore morality should also be person-centred. However It is the main framework of situation ethics that is outlined by the 6 fundamental principles. These are: 1. There is only one thing that is intrinsically good- love. Actions are good if they are fulfilling love by helping them but reversibly they are bad if they hurt people. No single act in itself is right or wrong it always depends on the situation the circumstance occurs in. Love always decides the actions that are good or bad. 2. The ruling principle of Christian love is agape love. Agape love is self-giving love and this doesnt require anything in return. The overriding principle of decision-making is love. 3. Love and justice are the same. In Fletchers words love and justice are the same thing, for justice is love distributed. (Fletcher quoted by William Bailay p73). He also claims that justice is love at work in the community in which human beings live. (Vardy, Puzzle of ethics p128). 4. Thout shalt love thy neighbour as thyself (William Temple quoted by Vardy, puzzle of ethics p123). As the neighbour is a member of the human family therefore love wills the neighbours good. Love is practical and not selective. Christian love is said to be unconditional so we should show love to everyone and that includes are enemies. 5. Only the end result justifies the means, love is the end- never a means to something else. Love can justify anything in situation ethics as long as the end result satisfies love. 6. Loves decisions are made in the circumstance of each situation and not prescriptively. Humans have a responsibility of freedom. No one is bound by laws, so with this responsibility comes the notion to do the most loving thing and to apply this to every situation. Fletcher claims that it is a mistake to generalise. You cant say Is it ever right to lie to your family? The answer must be, I dont know, give me an example. A concrete situation is needed, not a generalisation. It all depends may well be the watchword of the Situationist. (Puzzle of ethics, Vardy p.130) There are many moral dilemmas when given certain situations, and taking the situational view we are faced with the duty to do the most loving thing possible, and to serve agape love. Taking an example from William Bailay, on a wilderness trial to Kentucky many people lost their lives to Indians who hunted them down. In one case there was a woman who carried her child with her and her child was crying. The babys crying was betraying the rest of the camp as the cries were leading the Indians to them. The mother clung to her child and as a result the whole camp was found and they were all killed. In another case a Negro woman and her party found themselves in the same situation, their lives were in danger, as they too would be found out if the baby continued to cry. However the Negro woman strangled her child to stop its cries, and as a result the whole party escaped. How can we tell which action was love? The Mother who kept her baby and brought death all, or that of the mother who killed her own child to save the lives of her family and friends? This is a perfect example of the type of decisions that situation ethics confronts us with. In situation ethics there is no definite right or wrong, it has to be applied by each circumstance. Likewise there is no intrinsic value, no goodness or badness held purely in an action itself. Situation ethics says it all depends on the situation and whether or not it fulfils love. Goodness and badness are not properties of moral actions they are predicates. This demonstrates one of the key aspects and an advantage for situation ethics. Sometimes morality can be somewhat restricted however in taking the situational approach there are no moral rules. If someone with morals can only abide to duty they cant go outside their own boundaries. This is the case in many orthodox religions. Whereas situation ethics maintains that there are no absolutes, you are allowed to go outside certain boundaries if in doing so you are providing the most loving result. Take the Islamic faith for example. Muslims follow the laws of the Koran; one law is do not steel, which is an absolute. But say if there were a single mother living in the poorer regions of the country who had no money and was struggling to feed her starving children. Would it be right for the mother to let her children starve? Or would it be better for the woman to go against the law and perhaps steel some food in order for them to survive? If the woman followed her religion seriously then it would not be morally right for her to steel and as a result her children lives would be at stake. This is the advantage of situation ethics, it says that words like never and absolute cant be used because their will always be exceptions. Another advantage of situation ethics is that people are always put first, it is a personal matter. People are made more important than principles. This goes against the legalistic approach. Where legalism put laws in first place conversely situation ethics makes people the main emphasis. Furthermore we often find that the outside world is constantly changing. As we live in the modern day and age we are on a constant roller coaster of changing situation. As a result of this many religions find it extremely difficult to apply their laws to the modern world. Take the Torah being applied to the modern age or orthodox Jews attempts to conserve laws against modern relativism to be an example. Because situation ethics can change with time this gives it a huge advantage. Situation ethics also makes the important link between love and justice, which is another key aspect and this is shown as the third of the six fundamental principles. To Fletcher justice is love distributed and Justice is love working out its problems. (William Bailay p73) However there have also been many criticisms of Situation Ethics. When referring to the meaning of love, this is sometimes seen to be too general. As love has no definite meaning, it changes according to the situation, it becomes relative, and so it cannot be said that there is only one moral absolute. As there are no specific guidelines for agape love it could be said that it is possible to justify any action. These are dangerous boundaries. The question What might happen if I allow euthanasia once? could be asked. It may be hard to know where to draw the line; people all over the place might start killing their grandparents because they are too oldin the name of love! Situation ethics sometimes relies on spontaneity, however spontaneity can sometimes be misguided. It may turn out to be irrational and foolish. The abandonment of rules may in turn reduce situation ethics to antinomianism. It may lead to a state of moral flux as rules play an important part in sociological maintenance. It is also been decided that there are certain examples of absolutes. Take rape, child abuse and genocide, these are all examples of absolutes that are wrong and under no circumstance would they be right. You would not be able to justify this with love. It is often quite hard to understand exactly what is meant by the meaning of love. It can be hard to know what they most loving thing to do is. It is also hard to know what the most loving thing is in terms of the consequence. How can we predict all the consequences of an action? This can be shown by euthanasia. Say their was a man who had aids and had only a 5% chance of getting better again, he approached his friend and asked him if he would end his life for him. What happens if he got better? Even if there is only a very tiny chance there is still a chance. The man might suddenly make a recovery and go on to lead a long and prosperous life. How can we predict the consequences? It is also hard when attempting to share love out fairly in a particular situation. This can also be shown by this example of euthanasia; it is hard to know what is the best for the person, friends and family. It might be best for the man but what might be best for him might not necessarily be the most loving thing for the family or their friends. It is also quite hard to view a situation from a totally unbiased perspective. There is a possibility that a decision could be made selfishly with or without realising it but as its in the name of love it is justifiable. This again makes the boundary for love very hard to distinguish. It is also questionable as to whether it is possible for all members of society to judge each situations by its merits. A lot of time and energy has to go into the decision this isnt always accessible to everyone. How practical is situation ethics? Finally on what basis is it possible for the situationist to make moral decisions? What happens when there are no ultimate ethical principles? The situationist is making prejudiced decisions based potentially on personal whims. An example of a danger caused by this can be seen in the actions of Adolf Hitler and his attitude towards the Jews in the Second World War. For those who felt that situation ethics went to far in attempting to set itself free from any conception of law, there is an approach that combines both theories of natural law and of situation ethics. This approach is known as proportionalsim. Proportionalists hold the belief that there are particular situations where moral rules should be abided to unless there is a proportionate reason for not contending with them. This reason would be grounded in the situation itself. In this way the primary precepts of natural law could be accepted (e.g. killing, stealing, lying etc) as the ground rules unless there was a sufficient reason for not doing so. Proportionalists hold a clear distinction between moral and non-moral acts. For example proportionalists would say abortion is wrong, but it may be morally right in the circumstances of that situation. However unlike situationalists they say that love does not then make a wrong action right. Furthermore they still incur the same problems that situationalists face in trying to determine what bests serves love in a situation, and on making decisions by selfish means.

Comparative Study Of Tesco Marketing Strategies And Activities Marketing Essay

Comparative Study Of Tesco Marketing Strategies And Activities Marketing Essay Abstract The study focuses the marketing strategies adopt by the TESCO and its comparison with other manufacturing, business and non-profit organizations. It also looks into linkages between the operations at these organizations and their marketing strategy. It shows that in current ever-changing and challenging market companies with different background have to adopt different marketing strategy to get the advantage over competitors. These companies and organizations have to link their operations with that marketing strategy so that they could meet with the maximum customer satisfaction. TESCO has a competitive advantage over its rivals in retail market as its adopting diverse strategies in operation as well as in marketing. TESCO is utilizing modern technology effectively. Introduction Marketing is a way to introduce your product to your targeted customers in any market. Todays business world demands every business to adopt a workable marketing strategy so that they could achieve competitive advantages over their rivals and could generate higher sales and profits successfully. There are different ways adopted by all the companies to maximize their reach in markets. This marketing strategy should be aggressive and effective. In this assignment we are going to study the approaches adopted by the TESCO which is one of leading retailer in United Kingdom. We will also study the difference of approaches adopted by TESCO comparing to the other manufacturing companies, service and non-profit organizations. The assignment will answer following four questions parted into three tasks, which are given below:- Task 1 (A) Understand and critically appraise the importance of marketing within the development of business plans and strategies at Tesco plc. Task 1 (B) In the report you must also evaluate and analyse the processes of market development in the dynamic retail business environment in which the company (TESCO) operates. Task 2 Critically evaluate, appraise and analyse the place of information systems and new technologies in developing business and marketing strategies and planning at Tesco plc. Task 3 Evaluate and analyse the linkages between marketing and operations in manufacturing, service and not-for-profit organisations to compare how these organisations undertake marketing. The focus of this study will be to understand the concept of marketing in general with focusing on the strategy and activities adopted by the TESCO. It will also help us in understanding the differences of marketing strategies adopted by different kinds of business and organizations like manufacturing, services and non-profits. 1.1 Background Founder of TESCO Jack Cohen, has started this business when he started to sell groceries in East London in 1919. The first days profit was 1 Pound. The business could lead him to sell his first product in his own brand name of Tesco in 1924. This name has come from the two first letters of TE Stockwell, and Co from surname of Jack. In those early days, Jack Cohen had a partner in firm of tea as a supplier, TE Stockwell. In 1929, Cohen could open his first store in Burnt Oak, Edgware in north of London. Tesco has become plc in 1932. A specified land has been bought in north of London at Angel Road, Edmonton for building a new headquarters and warehouse in 1934. (www.tescocorporate.com) Annual sales on Tesco touched landmark of one billion Pound in the year 1979. It exceeded to two billion Pound in the year of 1982. Same year for first time Tesco put some computerize checkouts in its stores. In the year 1985, Tesco became the first grocery retailer which started emphasizing on nutritional value of its brand products through an initiative named as Healthy Eating. In 1991 it became the biggest independent petrol retail seller in Britain. Next year it launched more new products and services which included Tesco Organic range, computers for schools and Every little Helps. Tesco has expanded its market on year, 1988 and 1999. Tesco improved customer service through lunching Customer Champions policy in stores; it became leader in organic retailer for the UK market. Tesco went to South Korea, Thailand and Taiwan. But later Tesco exited the Taiwanese market and it shifted to Czech Republic in 2005. Adopting the diversification strategy, a store under name of Tesco Homeplus was launched in 2005. In 2009 club cards re-lunched in the UK with a big investment of 150. Figure 1 shows Tesco around the world Website Tesco.com is the worlds most active online supermarket and in year 2009 the group had sales of more than  £577 million, with increase of 29% on year 2008. Tesco online widely operates with over 270 stores around the UK, covering 96% of the online retail market. Estimated more than one million households nationwide using the online service, the company has a strong platform to further develop this revenue stream. Anon (2004) 1.2 What is marketing? Marketing is the systematic approach of selling goods, adopted by any business and not for-profit organization with a specific message. It always attempts to raise the organization ability to generate profits, whether these are financial (profits and donations) or electoral. Tescos strategy is very clear, with the growth as target from four areas the core UK business of grocery, non-foods, international retailing services and expansion other services such as financial, the dotcom and telecommunication. 2 Task 1 (A) Understand and critically appraise the importance of marketing within the development of business plans and strategies at Tesco plc. 2.1 TESCOs Marketing Strategy The marketing strategy involves analyzing the market, and determining which product to offer and the exact what range of the customers to be suited, considerations relating to fashion, seasons ,sizing, as well as the appropriateness. Tesco decide that there will be a specific core European range of environmentally friendly products which are exported throughout the Europe, while there would be another range for local customers. However before any decisions are made about marketing strategy, a detailed market research is undertaken to test the concept of the new range, the pricing, attitudes towards Tesco, the new Alliance with partners, purchasing habits of the customers. TESCO adopts campaigns for marketing the business, such a campaign would consisting of TV and radio advertising at regular intervals. Advertisements in news papers and magazines. The alliance partner making press releases and sharing about their ventures on their national and regional media benefits Tesco. Company benefits in creating thousands of new jobs. The introduction of an environmentally friendly of products. Billboard campaigns. Internet advertisement. Direct marketing to known customers (Club cards) Tesco has a successful history since years of its start. Today, Tesco Plc is a successful retailer in the United Kingdom. Tesco has put some series of practical marketing strategies. According to Ansoff matrix strategy, Tesco could develop its markets and products in the UK market, and ultimately with diversification strategy has got in front of other rivals. Ansoff, I. (1989), by applying these different strategies, Tesco successfully got its competitive advantages over it other rivals. In the UK, the groceries market has been among the major businesses. Now Tesco is also securing the large market shares in this ever-changing global retailer market. Figure 2 shows that the strategies might be applied by Tesco regarding to Ansoff matrix and vertical integration has been successful. 2.2 Task 1 (B) In the report you must also evaluate and analyse the processes of market development in the dynamic retail business environment in which the company (TESCO) operates. TESCO has a very successful business history on its record, today it is most successful retailer in the United Kingdom. The position of Tesco among other rivals in UK shows that company successfully applied its designed marketing strategies. As a growing retailer, TESCO could easily take over from its other rivals and could be on a distinctive advantage over the top hundred profitable businesses in UK. Tesco has applied some series of experiential marketing ways. Market incursion, Product improvement, Market progress and Diversification are the strategies through Tesco have put influence and it is remaining on top in the market. By applying effective strategies, Tesco has successfully got its competitive advantage among other retailers. 2.2.1 Market Penetration strategy In order to achieve success, Tesco has a three way strategy. First, Tesco always takes customers from other competitors like ASDA, Sainsburys, Morison and Somerfield, etc. Second, by providing the quality product and higher level of services, Tesco could attract and keep more customers, where these Tescos customers feel that Tesco is the best service provider. This situation makes the distinction among Tesco and other competitors. Third, attracting to more non-users of products and services to some business, by using of advertising and promotion or other marketing strategies, these would be capable policies (Ansoff, 1989, Lynch, 2003). According to Lynch, Marketing Penetration strategy is very important for Tesco because retaining existing customers is cheaper than attracting new one. (Lynch, 2003). For example, Tescos international expansion strategy has responded to meet the maximum needs of customers. it is sensitive to local expectations in other countries, by entering into joint ventures with local partners, such as Samsung Group in South Korea (Samsung-Tesco Home plus), and Charoen Pokphand in Thailand (Tesco Lotus), appointing a very high proportion of local personnel to management positions. (Tesco Preliminary Results 2006) Tesco is accessing to the lowest cost materials for supply and efficient production to influence the retail market. By recognition of low cost supplier, it is a privilege for Tesco to offer goods and services to its customers benefitting at cheaper prices in the town. Tesco Having good experience of dealing with larger size and diversity of the customers and customers satisfaction that is necessary for Tesco as a retailer to retain it in the market. TESCO successfully has created its Brand loyalty. Tesco operates as Internet system provider (ISP), its now in mobile phone and home phone business, and Volp businesses. Tesco in joint venture with O2 could build up diversification in telecommunication and it could increase it businesses in voice over internet with Freshtel Australia. It developing a success slogan of The right message To the right audience At the right time 2.2.2 Marketing and Sales Loyalty programs for example Tesco Clubcard are available through information technology advances that discourage the customers from switching over to their rivals. Tesco also has introduced a Greener Living Scheme to give consumers guidance on environmental issues, like how to reduce food waste and food carbon marks when one is preparing meals. 2.2.3 Services Tesco has been adopting a dual policy of cost leadership and diversification, which led to importance placed over the customer service.   Drawing upon this dual strategy is exhibited through the development of self-service kiosks, financial services, focused direct marketing and promotions. The relative analysis of the value created by the big four supermarket chains, i.e., Tesco, Asda, Sainsburys and Morrisons has been provided. (Keynote (2010), 3 Task 2 Critically evaluate, appraise and analyse the place of information systems and new technologies in developing business and marketing strategies and planning at Tesco plc. 3.1 Place of Information system and Technologies Information system is modern day business tool which helps businesses to communicate internally and externally with effectiveness. It also includes the use of current advanced technologies. Any business which gets starts these days required to adopt proper and effective information systems that connects not only the all internal parts of business but connects business with its markets. The use of new technologies gives a company advantage over its rivals. The main question always remains for managers how they effectively utilize existing information systems and technologies. According to its website, Tesco maintains business relationships with approximately 2,000 own-brand primary suppliers from less than a hundred countries. (www.tescocorporate.com)The current achievement of Tesco could be supportive of their claim that Tesco logistics management strategy always helps to gain its competitive advantage. Tesco respects to the UK Governments statutory Supplier Code of Practice, and it holds strict execution on moral trading and commercial policies, and other conducts of ethical trading like training to all commercial staff. Superior effectiveness of the computer-controlled logistics schemes is seen in Tesco (Fernie and McKinnon 2003). its e-tailing is a key marketing and sales activity, placing grocery order over the website that operate in highly automated central warehouses and automated logistics is more competent as to judge against with other groceries in the market. Tesco looking for strengthen its relationship with suppliers and to increase market share based on the characteristics of services (e.g., intangibility, heterogeneity, simultaneity, and perish ability). (Thompson and Strickland 2003) Various Marketing and Communication Means Adopted by TESCO to build this relationship more effective and profit based. These means included following methods of communication:- Mail Television Radio/Digital Radio Website   Email Telephone On floors at stores TESCO effectively get benefits from modern technology from security purposes like alarm systems, mechanical doors, self scanning machines for customers (which saves their time from being into large lines for payments) towards other advanced like CCTV. There is swift transporting system within stores to supply from warehouse at store. In a swiftly shifting business environment with high pressure from its competitors Tesco have adopted new expansion strategies and diversified the present order to sustain its market position as leader in retailing market. In light of the above analysis, it can easily be concluded that Tesco is holding its leadership position successfully within the highly unstable retail market, where all companies are required to follow both cost leadership and diversification strategies. Tesco successfully has been able to realize both with the help of a lean and agile supply chain management, effective marketing strategy along with the better use of information technology and new developed systems. 4 Task 3 Evaluate and analyse the linkages between marketing and operations in manufacturing, service and not-for-profit organisations to compare how these organisations undertake marketing. 4.1 linkages between marketing and operations In organizations and businesses, when a new manager starts its business plan or operational plan for the first time he wonders about: What is the real aim? What am I going to achieve? What is my marketing strategy? He can answer all these questions according to the nature of company or organization. He focuses the aims and targets through a working plan and supports that plan with an effective workable marking strategy that makes the organization or company very prominent in the market.The main objective of marketing is to bring development in the business or services and to get the attention of beneficiaries or consumers. Various businesses and organizations adopt different marketing techniques according to their needs. For example if we see a tight linkage between marketing and manufacturing it tells that a manufacturing company always looks for the value-added opportunities. It ensures with the aim of the right manufacturing capabilities are existing to meet up the requirements of customers. It also focuses that near- and long-term demands has been put in to the formation of manufacturing plans, inventory strategies and material handlings. Essentially manufacturing strategy should be aligned with marketing strategy. It should be developed in manner that improves the viable capability of the organization. In addition simple inter-functional co-ordination, manufacturing and marketing strategy decisions must be united and linked to the company strategy. In their empirical study of new firms, conclude that the synergy between marketing and manufacturing strategy decisions is more closely related to business success than either marketing or manufacturing decisions alone. In businesses or non-profit organizations share holder progress is not the main purpose, return on investment is less of an adding resource in business planning, however a vital necessity. Here return on investment is not primary motive of the business. Instead the main motive of enterprise may be some other purpose. Thus, the main difference between marketing products or services is that there is much more personal contact required when marketing a service as compared with marketing products. Marketing services may require meeting the customer in a face-to-face basis, or it may mean contacting prospective customers over the telephone. For all those firms which always emphasize product qualities those are not taking serious about the significant correlations with the marketing strategy. While firms which emphasized cutback in costs, they always focus on improving the sales. Firms which put greater emphasis on the product design effort those emphasize three marketing strategy factors: a change in the product line improves sales effort, and helps in new market development. This relationship seems rational, as the focus on product design and its development will lead to opportunity in new markets or for new customers. All those activities which affect the flow of goods and services from producers or service deliverer to the users or consumers are part of marketing. While in advanced industrial economies like UK, marketing strategies play a main role in formatting corporate policy. Once concerned with rising sales through marketing and other promotional techniques, corporate or organization marketing departments these days focus on product development, credit policies, distribution, customer support, and internal communications. Different organizations or business adopt different methods for marketing and connect the marketing and operations to maximise their output. The aim is same to get maximum attention from customers or beneficiaries. 5 Conclusion There are more than six billion humans who are living in this global market which is always inviting business and organizations to sell their product, services or make them benefited from some social and developmental work. It is estimated that there are 900 million PCs worldwide. 44% of UK adults use SMS text messaging on a daily basis, compared with 36% who use the Internet. 63% of Americans are not willing to lend their phone and there are 1.3 billion Internet users, 1.5 billion TV households, 3.3 billion mobile subscribers, Average time to report a lost wallet 26 hours and average time to report a lost mobile, 68 minutes. That shows the competition and challenges for companies to adopt workable marketing strategy for companies and organizations. Tesco is quite able to recognize technological changes and infrastructure particularly on its e-tailing business. Aside from Tescos use of internet as major technological infrastructure, changes are to be anticipated or the management should be able to deal with the rapid changes in technologies. Tesco is required to improve technological infrastructures through innovations to increase efficiency as well as quality of the products and services. All in all, Tescos senior executives who think about how to establish and sustain competitive advantage using logistics strategy should consider how to tailor their own logistics. To do so, they will need a sound understanding of the fundamental principles of good logistics as well as exploring new logistics capabilities. A strategic model to enable Tesco to obtain its objectives and to sustain competitive advantages in the markets. In USA Tesco cannot enter to this market and compete with the strongest retailer such as Wal-Mart. Wal-Mart has completely covered all the United State markets and there are not any chances for other rivals to enter to the market.